The topic of link building make most modern SEOs cringe with anxiety and pain because of the overwhelming fear that if you build a link you run the risk of getting penalized. Well, that is the stigma behind link building currently. It’s almost a no go even though the “experts” say that link building still matters.
I thought that I would break down the history of link building so that we can see where it has come from and then maybe I will give some suggestions in the next article on how to link build today. Let’s get into it.