There seems to be this trend of buzz words that appear, disappear and then come around again in marketing. It drives me mad to be honest because it’s wrong.
Millenials, generation z and what ever else
I mean doesn’t it bother my fellow marketers that we are boxing people into groups because of their age or when they started using Smart devices? I’m sure it does and if it doesn’t it’s probably because you don’t have the time or you like the boxing of people.
Ok, let’s be fair, it’s not just the human buzz words but the big data ones or programmatic ones too that drive me mad. It’s like we forgot how to do things and now we just need to come up with something new and shiney to play with in our worlds.