Link Building – A Brief History

The topic of link building make most modern SEOs cringe with anxiety and pain because of the overwhelming fear that if you build a link you run the risk of getting penalized. Well, that is the stigma behind link building currently. It’s almost a no go even though the “experts” say that link building still matters. I thought that I …

What SEO Needs to Be!

Over the years that I have been in SEO I have seen so many changes. Both in how people perceive SEO and how SEO is done. To be honest, it has been a whirlwind few years because it is has changed far too often. It is almost where I don’t want to say that I do SEO because of the …

Who Am I Gus van der Walt

Marketing Buzz Words Are Driving Me Crazy

There seems to be this trend of buzz words that appear, disappear and then come around again in marketing. It drives me mad to be honest because it’s wrong. Millenials, generation z and what ever else I mean doesn’t it bother my fellow marketers that we are boxing people into groups because of their age or when they started using …

I am so bored of SEO. Here’s why

Back in the day I used to be crazy about SEO. It grabbed me and challenged me to know end. I remember when I first started in the game a few years back. It was awesome to learn all the tricks of the trade reading through SEOMoz and hubspot etc. But things have changed. At my first marketing job I …