I recently read an article about a marketing stunt in London that Kaspersky setup where data was the currency of buying products. I found the article very interesting being the marketing nut that I am.
Beyond just the marketing excitement I like to try and understand where are coming from, where we are now and where that is going to lead us. I believe that Marketing is going to be one of the bigger drivers in this potentially new trend.
Data, personal data, is the currency
Remember when Bitcoin jumped onto the scene? The mining frenzy to get as many coins as humanely possible. Now look at the value of the Bitcoin. How many other crypto currencies are there?