Over the years that I have been in SEO I have seen so many changes. Both in how people perceive SEO and how SEO is done. To be honest, it has been a whirlwind few years because it is has changed far too often. It is almost where I don’t want to say that I do SEO because of the backlash that comes with.
What SEO isn’t
Remember all those articles that claim that SEO is dead. Search Engine Optimization has been dead, apparently, for the last 5 years and it is still dying according to the mass market and developers and marketers alike.