What SEO Needs to Be!

Over the years that I have been in SEO I have seen so many changes. Both in how people perceive SEO and how SEO is done. To be honest, it has been a whirlwind few years because it is has changed far too often. It is almost where I don’t want to say that I do SEO because of the backlash that comes with.

What SEO isn’t

Remember all those articles that claim that SEO is dead. Search Engine Optimization has been dead, apparently, for the last 5 years and it is still dying according to the mass market and developers and marketers alike. read more

The Bearded Journey – Tales of my beard

Last year I embarked on this journey. A Journey that I was really dying to take on but just didn’t have the patience or determination to stick it out. But I eventually plucked up the courage and I took a leap down a path I didn’t know at all.

I grew a beard.

Most of you probably only know with me a beard and a pretty serious one at that and if I do say so myself, it really suited me. Well, in my case I suited the beard. It became this big thing on my face. Most found it intimidating and I become this intimidating person. read more

The Golden Age Of Photography

I have a dream. A dream to become a photographer. A person who captures moments, tells stories beyond just the photo. That would be the dream that I have set my eyes, my should and my hopes on.

I realized that it is now more possible that I realized. But this article isn’t about my dreams of becoming a world class photographer but more about how the world is a photographer. Each and every day I see this more and more.

Below is photo that I took on Monday using my phone. Yes I took that photo with my Samsung Galaxy S6 edge + and I like how it came it out. It was a beautiful scenery out at Eden on The bay and the colors were simply mind blowing. read more

My New Challenge

For some reason I am in need of a constant challenge. if you are following on the copious amounts of digital platforms that I find myself on you would know that I have several challenges running at the moment.

Lets recap those challenges:

– I have to create a video every single day for the rest of the year minimum and then I can get a drone. I am yet to miss a day. Had a few close calls but haven’t lost that yet
– I have read 10 books by the end of July 2017. This is purely because I had lost my reading ability and its not cool
– I have to create motivational content every single day to see what I can achieve. read more

The Challenge of Discipline

This year I set myself on a crash course with a variety of challenges that would put me out of my comfort zone. This was primarily to help me find myself or better yet create myself because I wasn’t sure of who I was.

The two main challenges that I have jumped into are very visual. I have started getting back into photography on full time basis. I also started filming through my vlog (I hope you have subscribed to it).

These have both had a significant impact in that I have stuck to it but I’ve fallen down the rabbit hole of learning and pushing and doing things with a goal in mind. read more

The 80/20 Rule I live by!

Life is hard. It’s not the bed of roses that we thought it would be as kids.

At times you think that the entire world is against pushing you down. People will hate on you. People will tell you not to go for it.

Trying to convince you that because you may fail that you will. That it’s not a good idea.

This is life. You are human. Like the rest of us.
But you are no afraid to fail, you’re determined to push through it all. You are pumped ever single day when you wake. Yeah let’s own this. read more

Marketing Buzz Words Are Driving Me Crazy

Who Am I Gus van der Walt

There seems to be this trend of buzz words that appear, disappear and then come around again in marketing. It drives me mad to be honest because it’s wrong.

Millenials, generation z and what ever else

I mean doesn’t it bother my fellow marketers that we are boxing people into groups because of their age or when they started using Smart devices? I’m sure it does and if it doesn’t it’s probably because you don’t have the time or you like the boxing of people.

Ok, let’s be fair, it’s not just the human buzz words but the big data ones or programmatic ones too that drive me mad. It’s like we forgot how to do things and now we just need to come up with something new and shiney to play with in our worlds. read more